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Coding the Data

When looking back at the survey that was sent out to collect the data, there were multiple different questions that were open ended that could have had any sort of reply. For questions that are like these we need to organize the data to be able to better understand it and connect it to the other questions on the survey that are not open ended. These sorts of questions that are not open ended and are strictly numbers are quantitative data. On the opposite end, the questions that are open ended and can have any response are called quantitative data. There are certain ways that you have to code qualtitative data because there are no numbers that you can organize and find averages of to find your answers in the data. With quantitative data you can use different programs to get averages and other information that you need from the data. But, with qualitative data you have to manually code it and you can't use any sort of programs to find different answers that you need from your data. To start the qualitative manual coding process you need to decide whether you're going to do deducted coating or inductive coding. Deductive coding is when you start with a set of predefined codes then those codes are used to organize the qualitative data. For example, you would have a list of a certain category like external factors or internal factors for a certain question, and then you would use your data and put that into the certain categories that you already decided. With inductive coding you start from scratch and create the codes based off of the qualitative data itself you don't have a set of codes you build up your codes as you go through the data. Within the coding you could do either a flat coating frame or a hierarchical coding frame. A flat coding frame has the same level of specificity and importance to each code, while a hierarchical coding frame organizes the codes based on how they relate to one another. With this group of coding I use a flat coding frame and a hierarchical coding frame. Question 14 on my survey I coded by having an external factor category with the flat coding frame, and an internal factors category with a hierarchical coding frame that goes into negative, positive, and other factors. Other questions in my survey that are open-ended I will be doing the same type of coding to be able to analyze that particular set of data.


The information was from this website:




Hierarchal Coding Frame:


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